Betsy Fisher

I recently created a series of ads for a local ( Washington DC) fashion retailer Betsy Fisher www.betsyfisher.com which involved the perverbial ‘smoke and mirrors’. It was kind of a throw back to the type of work I used to do in the good old days of retail product photography. Remember when there were locally owned and operated department stores in the area? Hechts and Stewards and Woodies et al.

So I got a call from Eric Dreyer of the DC based  advertising agency August Lang and Husak www.alhadv.com to create a series of ads, which would be used as outdoor Duratran displays on bus shelters and subway panels. Eric had a fantastic concept for the shots and I was very happy to devise a way to achieve the look he was going for. A little creative use of dry ice, black plexiglass, water and lighting and we were in business.

As the final ads looked on the street and in the subway.